A Dignity Champion is someone who believes passionately that being treated with dignity is a basic human right, not an optional extra. They believe that care services must be compassionate and person centered as well as efficient, and are willing to try to do something to achieve this.

Dignity Champions are willing to:

• stand up and challenge disrespectful behaviour rather than just tolerate it;
• act as good role models by treating other people with respect, particularly those who are less able to stand up for themselves;
• speak up about Dignity to improve the way that services are organised and delivered;
• influence and inform colleagues;
• listen to and understand the views and experiences of citizens.

It only takes a few minutes to register - to sign up to become a Dignity Champion click here: www.dignityincare.org.uk/BecomingADignityChampion/